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Because Actions Speak Louder Than Logos...
Challenge: Visually re-thinking how a company can position themselves on the Internet and in the "real world".
In December 2000, Referral Networks was a promising company with an identity crisis. Funded by prominent Venture Capital companies Charles River Associates, Michael Dell and Hearst Media, they had grown at a breakneck pace. It quickly became apparent that they had outgrown their original corporate identity and they soon found themselves selling to larger corporations who liked the company, but were worried that the company did not seem "established enough".
The Results: Referral Networks
More to be posted soon!
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