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Founder + Creative Director

Brian Reisinger's professional career spans advertising, interactive and e-commerce. He founded swandivedigital in 2000 and serves as the firm's Creative Director, ensuring swandivedigital's creative department is world-class in both its execution and strategy. In less than three years, swandivedigital has completed projects for clients including the Task Force on National Security, Dreyfus Records, Shubert Foundation, Combe Incorporated, Markle Foundation, smash Broadway hit Metamorphoses, United Nations Development Programme and more.

In his life before founding swandivedigital, Brian was an associate creative director at Fry, a nationally recognized e-commerce development company, overseeing projects for clients such as Harrods, Godiva, Unilever, Waterworks and the Partnership for a Drug-Free America. Additionally, Brian worked as an art director for Monster Worldwide on a range of accounts such as Subaru, Pizza Hut, Ricoh, Mayflower Moving and more.

Brian earned a B.A. in English Literature from the University of Massachusetts, and has done extensive post-graduate work in photography, writing, documentary filmmaking and audio engineering. He lives in Williamsburg, Brooklyn.

Art Director

Christie Grotheim has worked for over eight years creating award-winning graphic design on projects ranging from logo and identity design to annual reports, from advertising to packaging design. Subsequent to her London-based work abroad at Booth-Clibborn Editions, a high-end publisher of art and design books, Christie spent several years working for top design firms in Dallas, including Brainstorm Design and Squires and Company.

Her work has been recognized by numerous creative institutions and publications, including Graphis Promotions, How's Self-Promotion Edition, Print's Design Annual (97-99) and David E. Carter publications such as Logo 2000 and The Big Book of Design Ideas. Original concepts, an outstanding color sense and a love of typography complement the strong design aesthetic evident in her wide range of work. Christie has exhibited in local and national competitions including the Houston Show, the Dallas Society of Visual Communications Show, and the Fort Worth Addies Advertising Award Show. She moved to New York in 2001.

Senior Developer

Ken Kelly joins swandivedigital with over seven years experience designing and developing software and database-driven, web-based applications for such companies as Bell Labs, Random Walk Computing and Allied Signal Aerospace. Most recently, he developed ClickMaps™ for TMP Directional Marketing Interactive. ClickMaps™ is a marketing data analysis and campaign management tool that delivers detailed customizable information on user's interactions with client's websites. It handles over 2.5 million page views per day.

In the online arena, he is proficient with a wide range of programming languages including SQL, Perl, PHP, ASP, Java, C/C++, Cold Fusion, Javascript, HTML, DHTML, Corba and Unix scripting.

Ken graduated from Carnegie Mellon University in 1997 with a B.S. in Electrical and Computer Engineering and Computer Science.

Information Architect

Neille Ilel spent her childhood in sunny Southern California dreaming of harsher climates and fewer freeways. In 1994, she made her way to New York City to attend Columbia University. All the while her work-study job as a graphic designer at the health education center on campus was introducing her to something unique and colorful called the World Wide Web. In the years since, she has worked as an information architect, and most recently as a user interface engineer. Her mission is to perfect user experience.


Scot joins swandivedigital with over 5 years of Interactive experience as a sitebuilder. Prior to coming to swandivedigital, he was at top interactive agencies like ModemMedia and Grey Interactive where he had the oportunity to worked on high profile clients such as Delta Airlines, Benjamin Moore Paints, General Motors, WeightWatchers.com, Covergirl and Walmart.

Scot graduated from the University of Connecticut with a degree in Communications Science.


Anthony Gregory comes to swandivedigital with 6 years' experience as a Sitebuilder, having worked at such top interactive agencies as marchFIRST, Grey Interactive and Fry Multimedia. He coded swandivedigital's flagship site for Referral Networks and has worked on sites for such major companies as Lego, Proctor & Gamble, Walmart, and Uniliever in the past.

Anthony graduated Magna Cum Laude from Baruch College with a degree in Journalism and is an accomplished musician.

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