Swandivedigital Celebrates Third Anniversary
Hold the foozball, bring on the economic recovery
New York, NY - (December 17, 2003) At a time when many design agencies have lost customers or gone out of business altogether, swandivedigital, a New York City based design and marketing communications agency, today celebrated it's third anniversary.
Founded by Principal and Creative Director, Brian Reisinger, in December 2000 during the waning days of the dotcom boom, swandivedigital has successfully weathered the twin shocks of recession and 9/11 to continue to offer it's growing roster of clients reliable, intelligent, on-purpose design and communications solutions. Clients over the past year have included, among others, Cepacol, The Shubert Foundation, The Markle Foundation, The Task Force on National Security in the Information Age and Paris-based Dreyfus Records.
"It's a point of pride for us that we can say 'Founded in December 2000 and still here,'" commented Reisinger. "A lot of really good companies didn't make it through the recession - marketing budgets were light and competition was fierce. And I'll be frank, during much of 2002, we struggled along with everyone else in this industry. But we turned the corner in 2003 and come into 2004 with renewed confidence and optimism. I'm looking forward to seeing how things play out in a better economy."
"2002 was about positioning," concurred Raphie Frank, Senior Producer and Founding Partner. "The economy - historically - always rebounds and we wanted to be able to take advantage when it did. So we spent a lot of time building up our internal competencies, developing new business contacts and expanding our talent network. Now we're seeing a real uptick in interest from organizations who want to roll out new marketing or communication initiatives. The fact that we've made it through the tough times gives our current and potential clients a tremendous amount of confidence in us."
"In a way our timing could not have been better," chuckled Reisinger, "We never had to sell the foozball table to pay the rent because we never had one in the first place."
Swandivedigital (www.swandive.com) is a next-wave convergence design and marketing communications agency specializing in brand conception and evolution, interactive design, and integrated marketing materials for online and offline campaigns. Swandivedigital's clients include emerging businesses seeking a distinct look, existing companies looking to "graduate" to the next level, and Fortune 500 companies with unique goals.
The swandivedigital mission: "Great design... on purpose" is based on the agency's belief that good design is fundamentally about effective communication - the intentional structuring of clear, aesthetically appropriate, persuasive visual and editorial messages to successfully advance social, personal or business goals.
For more information, please contact:
Raphie Frank, Senior Producer | 917.202.2610
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