New York, NY, October 20, 2002 — Swandivedigital, a design and communications agency, has added to its growing entertainment-related portfolio with the launch of a website for the award-winning independent film The Definition of Insanity (www.definitionofinsanity.com) by New York City filmmakers Robert Margolis and Frank Matter.

The website, featuring film and music clips, a photo gallery, filmmaker profiles and an interactive blog, was designed and fully produced in under 3 weeks, just in time to support the film's well-received U.S. premiere at the Woodstock Film Festival in Woodstock, NY on October 16, 2004.

To allow for the frequent updates that will be required to promote the film, swandivedigital integrated components of the site with Six Apart's Movable Type, a personal publishing system that allows even non-technically proficient Internet users to quickly and easily update websites through a standard web-browser interface.

"The distressed, off-beat look and feel of the site really echoes the subject matter of our film," commented Margolis of the website for the faux documentary, a sometimes hilarious, sometimes heartbreaking character study of an on-the-edge actor "Toss in that even I can update the site and you're talking about a pretty perfect match for us between form and content."

About The Definition of Insanity
The Definition of Insanity is a tragi-comic film about big dreams and everyday rituals, humiliating defeats and little triumphs, and the inexplicable optimism -- some might call it delusion -- that keeps us going. Blurring the line between fiction and reality, the directors combine their fictional story with some real documentary footage, a mix that gives the material freshness, immediacy and an unsettling authenticity. The Definition of Insanity was shot on location throughout New York City over the course of 18 months. Working from a simple storyline, the directors developed the individual scenes together with the actors who in real life face many of the same questions as their characters in the movie.

Fresh off its European premiere, The Definition of Insanity has been described as "... an independent production with a fascinatingly original voice... ironic, unpretentious filmmaking that gets under the skin."

About Six Apart
Six Apart Ltd., based in San Mateo, CA, is the company behind the Movable Type personal publishing system and the TypePad personal weblogging service. Founded by husband and wife team Ben Trott and Mena G. Trott in 2002 and funded by Neoteny Co., Ltd, Six Apart creates tools that enable tens of thousands of individuals, organizations and corporations to participate in the web's full potential by publishing their ideas on the Internet with simple, yet powerful software and services. For more information about Six Apart, TypePad and Movable Type, visit the Six Apart corporate weblog at www.sixapart.com

About swandivedigital
Swandivedigital (www.swandive.com) is a next-wave convergence design and marketing communications agency specializing in brand conception and evolution, interactive design, and integrated marketing materials for online and offline campaigns. Swandivedigital's clients include emerging businesses seeking a distinct look, existing companies looking to "graduate" to the next level, and Fortune 500 companies with unique goals.

The swandivedigital mission: "Great design... on purpose" is based on the agency's belief that good design is fundamentally about effective communication - the intentional structuring of clear, aesthetically appropriate, persuasive visual and editorial messages to successfully advance social, personal or business goals.

For more information, please contact:
Raphie Frank, Senior Producer | 917.202.2610

# # #