Combe Inc. engages Swandivedigital for Redesign of Existing Cepacol Website
New York, NY, August 1, 2003 - Swandivedigital, a design and communications agency, today announced that Combe, Inc., a leading manufacturer of health and beauty products such as Lanacane and Just For Men, has selected swandivedigital to design, develop and implement a Website redesign for the most recent addition to its brand portfolio, Cepacol - a maker of Sore Throat and Oral Hygiene products.
The site, scheduled to launch in September, will support offline marketing and advertising initiatives for the brand. Brian Reisinger, Creative Director and swandivedigital Principal, said, "Combe Inc. has a long track record of revitalizing existing brands. They are innovators, not imitators. We are more than pleased that they have entrusted swandivedigital to implement their online strategy."
Combe Inc. selected swandivedigital due to the agency's proven ability to deliver high quality design and technical implementation within the online arena. Speed-to-market and agency flexibility were also significant factors guiding the selection. By engaging swandivedigital, Combe Inc. is assured that the site will be delivered on time and on budget.
"Due to the constantly changing demands of an evolving campaign," noted swandivedigital Senior Producer and Founding member, Raphie Frank, "it was imperative that Combe partner with an agency that could adapt on the fly while not 'losing the plot' or compromising on design or technological integrity. With us, that's what they get."
Swandivedigital (www.swandive.com) is a next-wave convergence design and marketing communications agency specializing in brand conception and evolution, interactive design, and integrated marketing materials for online and offline campaigns. Swandivedigital's clients include emerging businesses seeking a distinct look, existing companies looking to "graduate" to the next level, and Fortune 500 companies with unique goals.
The swandivedigital mission: "Great design... on purpose" is based on the agency's belief that good design is fundamentally about effective communication - the intentional structuring of clear, aesthetically appropriate, persuasive visual and editorial messages to successfully advance social, personal or business goals.
For more information, please contact:
Raphie Frank, Senior Producer | 917.202.2610
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